Gamma Ai: Simple Assets that Grow Your List
Transform your expertise into a concise checklist that users can complete quickly. Ensure each step is clear and focused on a single objective. Incorporate your brand identity and export a polished PDF. Include a prominent call-to-action button encouraging readers to join your email list.
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You don’t need a designer this week. Type what you want, let Gamma draft it, then ship a clean PDF or a live page and watch the numbers. Start free and get your first signups today.
Here’s the play: generate your asset, polish with one-click restyles, then choose delivery. Export a crisp PDF or PPTX for gated downloads, or publish a live page you can link anywhere.
Gamma also shows engagement basics like unique viewers, card views, and time per card so you can see what lands.
Set expectations with healthy benchmarks. Across industries, average click-through rates sit near the low single digits, with Mailchimp listing ~2.6% and recent GetResponse data around ~3.2%.
Open rates are less useful in 2025, so focus on clicks and signups you can measure. Then iterate. – MailChimp
In this guide, you’ll get a 7-minute quick start, three ready-to-use lead-magnet recipes, a simple publish-versus-export decision, fast ways to add capture and read analytics, realistic benchmarks, and a plan pick for small teams.
Follow the steps and ship your first asset today.
What Gamma AI is in one sentence, then how it works
You write a prompt, Gamma turns it into a polished presentation, document, or website you can export or publish.
Gamma’s core surfaces are three: Presentations, Documents, and Websites. You can start from a blank prompt or a template, then apply one-click themes to get clean layouts without manual design.
When you’re ready, choose Export (PDF, PNG, PPTX, then open PPTX in Google Slides) or Publish for a shareable page.
Two mechanics matter for accuracy and speed. First, Present Mode governs exports. What viewers see in Present Mode is what your PDF or PPTX will reflect, so check that view before exporting.
Second, watermarks: Free exports include a Gamma mark; paid plans remove it. Plan specifics change, so confirm on the pricing page at purchase.
If you want hosted delivery, Gamma Websites provides a fast publish path and explicitly lists Lead magnets as a use case. This is useful when you prefer a linkable page with built-in engagement metrics instead of a file download.
From prompt to draft: what happens behind the scenes
Start by describing the asset in natural language. Gamma’s generator produces a working draft with structured sections and visuals you can restyle in one click.
This shortens the distance from idea to first version, especially for non-designers who need consistent layouts fast.
Before shipping, switch to Present Mode to verify spacing, image fit, and pagination. Small differences between the editor and exports are expected because exports mirror Present Mode, not the edit canvas.
Outputs you can ship today: PDF, Slides, live page
Choose Export when you want a downloadable file for gated delivery or offline reading. Supported formats include PDF, PNG, PPTX, and you can continue editing in Google Slides by first exporting PPTX.
Note that Free exports carry a watermark; paid plans remove it.
Choose Publish when you want a linkable Gamma Site with instant updates and engagement data. Gamma Analytics shows unique viewers, card views, and time per card, with fuller access on Pro.
This helps you learn which sections hold attention and iterate the asset quickly. – Gamma App
Quick start: your first Gamma lead magnet in 7 minutes
You want something you can ship today. Here’s the fastest path from blank page to a clean, list-building asset
Prompt, refine, restyle: the speed levers
- Start with a prompt. Describe the lead magnet you want and the outcome it promises. Gamma will draft a structured presentation or doc from plain text. – Techpoint Africa
- Drop in smart layouts. Insert timeline, gallery, or column layouts to organize information fast.
- Apply a theme. Use or customize a brand theme so everything looks consistent. You can tweak fonts and colors, then reuse the theme across assets.
quick_win: Keep every section action-led. Short headlines. One outcome per card. Then open Present Mode to confirm spacing and flow before you export, because exports reflect Present Mode.
Export vs publish for delivery
Choose Export when you want a downloadable file for a gated offer or instant send. Gamma supports PDF, PNG, and PPTX; you can continue editing in Google Slides by exporting PPTX and opening it in Slides.
Choose Publish when you want a linkable Gamma Site. Convert your draft to a Site and push it live from the menu. This gives you a fast landing page without another builder. Or simply use a landing page to deliver your lead magnet.
If you’ll keep iterating after launch, Sites are simple. If you need a fixed asset for download, export a PDF. Both options are supported on the homepage feature list.
Where to place your CTA and link
Put capture where intent is highest: at the top and end of the asset.
On a Site, add your ESP form link or popup and structure pages for SEO and lead generation using the Sites guide. On a PDF, place a clear CTA button-style link on the first page and the last page.
Track performance with Gamma Analytics for unique viewers, card views, and time per card; Pro unlocks fuller analytics.
Pro tip: After sharing, check analytics and cut low-engagement sections on your next pass. Small edits compound results.
Three fast lead-magnet recipes that convert
You want options you can build in one sitting. Use these three patterns to cover most top-of-funnel needs, then choose export or publish based on delivery.
Checklist lead magnet: sections, blocks, export to PDF
Start from a blank prompt or template and outline 5–9 steps your audience can finish in one sitting. Keep each card short.
Apply a theme for consistent typography and color, then switch to Present Mode and export PDF for a clean, downloadable asset users can save.
If you plan to keep editing in another editor, export PPTX and open it in Google Slides. Free exports include a watermark; paid plans remove it.
before_after: Before: scattered notes and screenshots. After: a one-page PDF checklist with a single CTA to join your list or book a call. Export behavior mirrors Present Mode, so always review there before exporting.
Mini-course as a multi-page Gamma Site with nav
When you want an experience instead of a file, publish your content as a Gamma Website. Create 3–5 short pages such as “Lesson 1,” “Lesson 2,” “Resources,” and “Next Steps.”
Publishing gives you a shareable link instantly and lists Lead magnets as a supported use case.
You can update the site without re-sending files, and you get engagement metrics like unique viewers, card views, and time per card; fuller analytics live on Pro.
This setup works well with a pinned CTA button or a “Start here” page that routes to your email form.
quick_win: Use a short intro page and a “Start Lesson” button. Add your ESP form link on the final page to capture momentum.
Case study: import, polish, brand, export
If you already have a Google Doc, Word file, or an older deck, import it to jump-start. Gamma converts slides to cards and doc headings into sections, so you begin with structure.
Replace jargon with outcomes, add proof visuals, apply your brand theme, then export PDF for sales follow-ups or PPTX if a teammate will edit in Slides. This route is ideal for “before/after” transformations and niche credibility.
pro_tip: Keep the opening card focused on the client problem and the final card on the measurable result plus one CTA. Then test delivery: PDF for gated downloads, Site for linkable sharing and faster updates.
Publish vs Export: choose the right delivery for your funnel
Two great paths. A downloadable file that feels permanent. Or a live page that updates in seconds. Pick based on how your audience will consume and how you plan to iterate.
When a downloadable PDF wins
Choose Export for classic lead-magnet delivery: a file users can save or print, ideal for checklists, guides, and case studies. Gamma supports PDF, PNG, and PPTX; to continue editing in Google Slides, export PPTX and upload it to Slides.
Exports mirror Present Mode, not the editor canvas, so do a final pass in Present Mode before exporting to lock in spacing and styling.
On the Free plan, exported files include a Gamma watermark; paid plans remove it. Confirm current plan details on the pricing page before purchase.
do’s_and_don’ts
- Do review in Present Mode first; that’s what your PDF/PPTX will reflect.
- Do use PPTX→Slides if collaborators live in Google Workspace.
- Don’t hunt for watermark “workarounds”; upgrade when you need clean exports.
When a hosted page with analytics wins
Choose Publish to turn your asset into a Gamma Site. You get a linkable page that’s fast to share on social, email, or SMS.
Publishing is useful when you expect to iterate after launch or prefer a seamless viewing experience across devices.
Gamma’s built-in Analytics shows unique viewers, card views, and time per card, with fuller access on Pro, so you can learn which sections hold attention and adjust content without re-sending files.
Gamma’s Websites product also lists Lead magnets among its use cases, which aligns with this workflow.
quick_win
Publish first to validate the offer. When engagement stabilizes, export a PDF version for gated delivery in your email platform. This sequence gives you speed, insight, and then the asset your audience can keep.
Add email capture and analytics in minutes
You grow when people can say “yes” in one click. Place capture where intent peaks, then watch what works and adjust.
ESP form link vs popup offer
On a Gamma Site, publish your lead magnet and make the CTA obvious. Use a button or link that points to your email service’s hosted form, then push the site live from the publish menu.
This keeps setup simple and lets you iterate content without new files.
If you need deeper marketing instrumentation, the Sites help collection provides articles for Google Analytics and Facebook Pixel so you can track downstream behavior beyond Gamma’s built-in metrics.
pro_tip: Place your capture in two spots: the hero section and the final section. People act when they first arrive and when they finish.
Read Gamma Analytics and decide next steps
After sharing, open Analytics. You’ll see unique viewers, card views, and time per card. Scan for fall-off: if time drops on a specific card, tighten that section or move your CTA earlier.
Full analytics are available on Pro, while Free or Plus have limited access. Use Gamma’s numbers for on-page engagement, and pair with your ESP or GA for signups and click-throughs.
quick_win: If viewers stall before the CTA, add a short summary card with a single button to the form.
Realistic benchmarks to set expectations
Healthy ranges beat guesswork. Benchmarks keep your goals honest and your next test clear.
CTR and opt-in ranges to watch
Across broad datasets the average click-through rate sits near the low single digits. Mailchimp’s benchmark lists an optimal CTR of 2.66% with a common 1–5% range by industry.
Use this as a directional target, not a promise for every niche. GetResponse’s 2024 benchmark shows an overall ~3.25% CTR, with newsletters near 3.84% and triggered emails ~5.02%.
That difference reflects intent. Transactional or triggered sequences usually outperform broadcasts.
Improve signal quality and choose the right metrics
Open rates rose in many reports after Apple Mail Privacy Protection. HubSpot cautions that 2025 opens average ~42% across industries but should be taken with care. Measure trend lines and quality, not a single global number. – Hubspot Blog
Independent reviews also show why opens mislead. Apple’s feature often preloads email images, which registers as an open even when a human never read the message. Treat opens as directional and pair them with clicks and signups.
myth_buster: High opens do not guarantee success. If CTR is flat, improve the value of the offer, sharpen your CTA, and test placement. Benchmarks suggest single digit CTRs are normal, so each incremental gain matters.
Micro actions to raise CTR
- Match the lead magnet to the email’s promise and repeat the benefit in the button.
- Trigger follow-ups based on behavior. Triggered sequences typically outperform broadcasts.
- Test one variable at a time. Subject lines affect opens, but copy, design, and offer drive clicks.
Callout: Track clicks, signups, and conversions as primary metrics. Use opens for hygiene trends only. HubSpot and multiple trade analyses advise caution with open rates in 2025.
Plans and costs: what to choose as a small team
Start free to learn the flow, then upgrade when delivery friction appears. Keep decisions simple: watermark removal, analytics depth, and creation limits are the levers.
When Free is enough
Free is useful for proving the idea and shipping early drafts. You can generate presentations, docs, and websites, import from PDF or PPTX, and export to PDF, PPTX, PNG, and Google Slides (via PPTX).
This covers checklist PDFs and simple case studies while you validate offer–audience fit. The tradeoffs: exports on Free include a Gamma watermark, and analytics access is limited, so you won’t get the full viewer insights.
If you plan to keep editing in Google Slides, the PPTX → Slides route works on Free as well. Re-check current inclusions on the pricing page before you rely on a specific limit.
quick_win: Stay on Free until you hit one of three walls: you need clean exports, you need deeper analytics, or you’re bumping into creation limits. Then upgrade.
When Plus/Pro saves time and removes friction
Plus removes the watermark and advertises “extra AI power,” which is the inflection point for most small teams. If your lead magnet is client-facing or you plan to reuse assets widely, clean exports matter.
Plus also lists advanced image models and higher creation allowances, which smooths iterative work. Pro is the plan for teams that want full Analytics to read unique viewers, card views, and time per card across assets.
Use Pro when measuring attention and optimizing sections is part of your weekly workflow, or when stakeholders expect engagement reporting. Pricing and quotas change, so treat the vendor page as the source of truth at checkout.
do’s_and_don’ts
- Do upgrade to Plus when the watermark blocks delivery.
- Do move to Pro if you’ll act on analytics weekly.
- Don’t hardcode credit counts in your SOPs; verify live on the pricing page.
Conclusion
Ship one asset now. Gamma turns a prompt into a clean presentation, document, or site you can publish or export, so you move from idea to lead magnet without waiting on design.
Pick delivery based on the funnel. Use Export when you need a downloadable PDF or a PPTX you can open in Google Slides.
Review in Present Mode first because exports mirror it, and remember that Free exports include a watermark that paid plans remove.
Use Publish when a live, linkable page with built-in engagement metrics fits better; Websites lists Lead magnets as a use case.
Read Analytics to spot where attention rises or drops using unique viewers, card views, and time per card; Pro unlocks fuller analytics.
Calibrate your expectations. Across broad datasets, average email CTRs stay in the low single digits. Mailchimp cites about 2.66% with ~1–5% by industry.
GetResponse reports an overall ~3.25% in 2024 data, with triggered flows higher, and notes that privacy changes make opens less reliable as a success metric.
Treat clicks and signups as primary. HubSpot also cautions that 2025 open rates are inflated and should be used carefully.
Next step is simple. Start on Free to prove the workflow, then upgrade when you need clean exports or deeper analytics. Build one checklist or mini-course today, ship it, read the numbers, and revise the weakest card.
Improvement compounds. Your list grows when you keep publishing and keep measuring.
Gamma Ai: Publish or Download?
