Tinyemail: The easy to create newsletter setup!
This is for when you want a newsletter that looks good and feels easy to run. We’ll start with the best form type for your site so people can join without friction. Then we’ll set up a beginner segment so you can send more relevant emails from the start. I’ll help you write your first email with one clear idea and one link that makes sense. You’ll send a test, fix the small stuff, and publish with confidence. You’ll also know exactly what to check after it goes out.
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If you’ve been meaning to start email marketing and you want something that feels simple, fast, and friendly… tinyEmail is built for that.
It’s especially popular with small teams and Shopify store owners who want to send clean newsletters, grow a list with forms, and set up a few automations that run on their own. – Shopify
This guide walks you step-by-step from “I’m brand new” to “I’m ready to send my first newsletter and track results.”
You’ll learn what tinyEmail is best at, how to set up a sender identity, how to build your list with forms and segments, how to send your first campaign (plus a quick test send), and how to read the numbers that matter.
You’ll also get a beginner-friendly deliverability setup so your emails land in inboxes, plus a simple plan for staying compliant in the main English-speaking markets and for Spanish-speaking audiences you may reach later.
What tinyEmail Is & When It’s A Great Fit
Who it’s built for (and why that matters)
tinyEmail tends to shine when you want a straightforward toolkit that covers the “must-haves” without dragging you into a long setup project.
On Shopify, it’s positioned as easy email marketing for e-commerce, with features like templates, popups/forms, basic automation, and pre-built segments for targeting.
If you’re an influencer, a local business owner, or a solo founder, this matters because your best marketing usually happens in short bursts… between client work, product work, and everything else.
A tool that helps you publish and measure consistently is often more valuable than a tool that can do everything in the universe.
What you can do inside tinyEmail (beginner scope)
At a beginner level, think of tinyEmail as four connected parts:
- Audience growth with embedded forms, popups, and flyouts you place on your site.
- Email creation using templates and an editor to build newsletters that look good on phones.
- Targeting using segments so the right people get the right message.
- Reporting so you can track open rate, click rate, unsubscribes, and improve the next send.
Here’s a beginner-friendly truth that keeps you moving: you do not need a giant list to get results. You need a clear promise, a simple signup path, and a steady rhythm of emails people enjoy opening.
Create Your Account & Set Up A Sender Identity
Start with sender identity (so trust is built early)
Before you send a real campaign, set up a sender identity and verify it. tinyEmail’s help docs describe the flow: you add the sender identity and confirm it through a verification email. – Tinyemail
This step seems small, yet it’s a big trust signal. Subscribers recognize your “From” name, and mailbox providers learn your sending pattern over time. Your future deliverability becomes easier when you start clean.
A beginner-friendly sender identity checklist
Use this checklist as you set it up:
- From name: choose something a human recognizes fast (your brand or your real name + brand).
- From email: use a real inbox you can access for verification and replies.
- Reply-to: make sure replies go somewhere you actually check.
- Consistency: keep this identity stable for at least a few weeks so your sending history stays coherent.
If you run a local business, add a small location cue in your From name when it feels natural… it helps subscribers connect you to their real life.
Do I need a custom domain to start?
You can start by verifying a sender identity and sending from a real address you control. As you grow, domain authentication (SPF/DKIM/DMARC) becomes a stronger baseline for deliverability, especially for higher volume sending.
Build Your First List With Forms & Segments
Start with one audience and one signup point
Your list becomes real when you create an audience and connect it to a form. tinyEmail’s knowledge base shows how to create embedded forms from the Forms menu and assign them to an audience.
If you have a website, an embedded form is usually the easiest first step. If you want faster growth, a popup or flyout often captures more attention… especially when paired with a clear offer (like a discount, a checklist, or “weekly tips”).
Form types you can use (and where they fit)
tinyEmail supports multiple form styles, including embedded, popup, and flyout forms.
It also offers a library of prebuilt form templates, which is great when you want something clean and ready to publish quickly.
A simple way to choose:
- Embedded: best for homepages, blogs, and “About” pages.
- Popup: best for offers that are easy to say yes to quickly.
- Flyout: best when you want a softer, less interrupting signup.
Segmentation: the beginner approach that still feels smart
Segmentation is how you avoid sending the same message to everyone forever. tinyEmail includes predefined segments and even AI-recommended options when you go to Audience and select from predefined segments.
A beginner-friendly segmentation plan:
- Segment by source (blog signup vs store signup).
- Segment by interest (what they joined for).
- Segment by recent click behavior once you’ve sent a few emails.
tinyEmail also shows you can create a custom segment of subscribers who clicked a link in your last campaign, which is an easy way to send “part 2” emails only to interested readers.
Create Your First Newsletter Campaign (& Send A Test)
Your first campaign goal: clarity and one action
Your first newsletter does not need to be perfect. It needs to be clear.
Use this simple structure:
- One friendly opening line
- One main idea (tip, story, product drop, local promo)
- One call-to-action link (read, buy, reply, book)
When you keep it this simple, your reporting becomes easier to understand later.
Templates and content building
On Shopify, tinyEmail highlights interactive emails and templates as part of the product’s value.
Inside tinyEmail’s ecosystem, you can also build reusable content modules, which helps you save pieces you use often (like a footer, a “featured product” block, or a testimonial block).
That means your second campaign is easier than your first… and your fifth is usually fast.
Send a test email before you send for real
tinyEmail’s help article explains how to send test emails so you can review the email in real inboxes and across devices.
A quick test-send routine:
- Send to your own email address and one backup (like Gmail + Outlook).
- Click every link.
- Check spacing on mobile.
- Confirm your unsubscribe link is visible.
Set Up One Automation Workflow That Saves You Time
What workflows are in tinyEmail
Workflows are an automation feature that lets you create predefined paths based on actions, similar to journeys or drip campaigns.
tinyEmail also describes workflows as a way to set up automated journeys to welcome, nurture, and engage customers.
So instead of manually sending the same “welcome” email every time… you build it once and let it run.
The best first workflow: a welcome sequence
A welcome workflow is a great first choice because it supports every business model:
- It welcomes the subscriber.
- It sets expectations for what you’ll send.
- It gives them one simple next step.
If you’re on Shopify, tinyEmail’s Shopify listing points to welcome emails and abandoned cart emails as common automation use cases.
A beginner welcome sequence that works:
- Email 1 (immediate): “Here’s what you signed up for + your promised freebie.”
- Email 2 (next day): “My best tip / product / post to start with.”
- Email 3 (2–3 days later): “A small story + one offer.”
Can I automate cart recovery?
tinyEmail’s Shopify app listing highlights abandoned cart emails as part of its automation value for stores, and tinyEmail’s FAQs also describe workflows for emails like abandoned cart reminders.
How To Track Campaign Performance Inside tinyEmail
The “small set” of metrics that guide better emails
If you track too many numbers, your brain turns it into noise. tinyEmail’s audience performance view highlights four core metrics that are easy to understand: subscribers, open rate, click rate, and unsubscribe rate.
So your beginner dashboard can stay simple:
- Open rate: a signal of curiosity and inbox placement.
- Click rate: a signal of value and action.
- Unsubscribe rate: a signal of fit and expectations.
- Hard bounces: a signal of list quality and deliverability health.
Understanding open rates
tinyEmail explains open rate as tracking pixel calls divided by delivered messages, and it also distinguishes total opens vs unique opens.
A helpful mindset: open rates are a directional signal. They help you compare emails to your own past emails and see what your audience responds to.
Clicks: focus on unique clicks and CTOR
tinyEmail’s dictionary defines Unique Clicks as the total number of unique clicks recorded, without counting repeated clicks on the same link by the same person.
tinyEmail also defines click-to-open rate (CTOR) as clicks divided by opens, which helps you see how compelling the email content is after someone opens it.
A simple way to use this:
- If opens rise, your subject line and sender identity are working.
- If clicks rise, your content and offer are working.
What’s a good bounce rate?
tinyEmail notes that many industry watchers cite 2% or less as a common acceptable hard bounce rule of thumb, while also pointing out that context matters.
If your bounce rate stays high over time, treat it as a list-quality signal and tighten your signup sources.
TinyEmail Pricing & Plan Choices For Beginners
Shopify users: free install, fast start
tinyEmail’s support article states that Shopify merchants can install and run the tinyEmail app for free.
The Shopify app listing also frames the product around forms, templates, automation, and support, which is a strong “starter stack” for most beginner stores.
So if you’re on Shopify, the beginner move is often: install, connect, publish one form, send one campaign, read your results… then decide what you want next.
When it makes sense to upgrade (beginner signals)
Upgrading becomes useful when you want to:
- use more advanced segmentation paths (like behavior-based targeting at scale),
- build more workflows and branching logic,
- run consistent campaigns and compare performance over time.
Is tinyEmail good for small businesses?
Comparisons in the market often position tinyEmail as a practical choice for small Shopify stores and straightforward needs, especially when simplicity and speed matter.
The best fit shows up when you value quick deployment, clean templates, and a small set of automations you can actually maintain.
Before:
You post on social… and hope people remember you.
After:
You collect emails with one form, send one consistent newsletter, and build an audience you can reach anytime.
Conclusion
If you remember just one thing, let it be this: tinyEmail works best when you keep your first setup simple and your sending rhythm steady.
Start by verifying your sender identity, publishing one signup form, and sending one clean newsletter with one clear link.
Then read your results using the core metrics tinyEmail highlights… subscribers, open rate, click rate, and unsubscribe rate.
As you grow, layer in segmentation so the right people get the right message, and add one workflow that saves you time, like a welcome sequence.
If you’re on Shopify, you can move especially fast: install, connect, and begin with the built-in patterns around forms, templates, and automation.
Finally, protect your momentum with deliverability basics. Authentication, clear unsubscribe paths, and respectful sending patterns help you stay trusted by inbox providers, especially as volume increases.
If you want the fastest next step… open tinyEmail, build one form, and send one email this week. One send turns this from a plan into progress.
Tinyemail: Build Automation In Under 1 hour
