MakeUGC Ai: Turn Star Ratings Into Short Videos People Trust Fast
Your best marketing lines are already written for you in your reviews. You’ll pick one star rating and pull out the real win your customer felt. Then you’ll turn that into a short vertical video with captions that read clearly on a phone. You’ll finish with one gentle next step so the right people click with confidence.
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You already have the hardest part of marketing… real people saying real things about you. It’s just stuck in text reviews, star ratings, and comment threads where nobody feels the emotion.
When you turn those words into short, vertical videos, your social proof becomes easy to see and easy to share… on TikTok, Reels, Shorts, and even right on your product or booking page.
In this guide, I’ll walk you through a simple, repeatable workflow: pick the right review, shape it into a tiny script, build the video with MakeUGC AI, then publish it in the places that actually move clicks and calls.
You’ll also get clear, plain-English guardrails for disclosures and review rules, so your videos stay honest, clear, and trust-building.
Why review-to-video feels so powerful
What “review-to-video” really means
Turning reviews into videos means taking a real rating or comment and shaping it into a short, vertical story someone can watch in under 30 seconds.
You keep the meaning true, add captions, and end with one clear next step. The goal is simple… let your future customer feel what the written review already proves.
Why it works for small teams and solo owners
Text reviews build trust, and video adds “presence.” Your viewer can catch the tone, the outcome, and the little detail that makes it believable.
BrightLocal’s research also shows people are actively consuming video as part of how they choose and evaluate businesses.
In its 2025 consumer survey, BrightLocal reports that over three quarters of U.S. consumers consume video content, and a meaningful share watch videos from “everyday people.”
That’s your opening… your customers already like this format, and your reviews already contain the raw material.
Which reviews to choose first
Pick reviews that include at least two of these:
- A clear “before” problem in simple words
- A specific result or outcome
- A tiny detail that signals it’s real, like a time frame, product name, or moment
Aim for reviews that sound like your best customer… the one you’d happily clone.
Collect your best review “ingredients” in 10 minutes
Where to pull reviews from
Start with the places your customers already trust: Google Business Profile, marketplace reviews, website testimonials, and social comments.
If you sell online, pull reviews that mention delivery, ease of use, and results. If you’re local, pull reviews that mention speed, friendliness, and the final outcome.
A simple copy-and-paste system
Create a small doc with these fields:
- Review text (exact words)
- Star rating (if present)
- Where it came from (platform + date if visible)
- What it’s about (one short label, like “fast turnaround”)
This tiny system keeps you organized, and it makes it easier to turn one review into five different video angles later.
Trust and permissions, in plain English
Your safest path is always the same: use real reviews, keep the meaning accurate, and avoid making the viewer believe something happened that did not.
The FTC’s Consumer Reviews and Testimonials Rule went into effect on October 21, 2024, and targets deceptive practices involving reviews and testimonials.
It matters because your content is allowed to be persuasive… and it also needs to be truthful and not misleading.
Turn one review into a short script people finish watching
The 3-beat script that stays authentic
Here’s the structure:
- Problem: what was happening before
- Fix: what they tried with you
- Result: what changed, plus one real detail
Keep each beat to one sentence. Read it out loud. If it feels like a friend texting a friend, you’re on the right track.
Your ideal video length
Short videos win when they get to the point quickly. In Wyzowl’s video marketing research, many respondents say the most effective marketing videos are in the “30 seconds to 2 minutes” range.
Your review videos can live comfortably at the short end of that range.
Quick “how-to” answer for turning comments into videos
To turn comments into videos, pick one review, pull out the problem, the fix, and the result, then rewrite it into three short lines.
Record or generate a vertical clip, add captions, and end with one simple CTA that matches the review. Keep the words true to the original meaning.
Quick win: Make 3 versions from the same review… one that highlights speed, one that highlights results, and one that highlights the “tiny detail” that makes it believable.
Build the video in MakeUGC AI step by step
Step 1: Choose a creator and a scene that matches the vibe
MakeUGC AI positions itself as a platform for creating AI UGC with a large creator library and multi-language support. That matters because your video can look like the style your audience already watches.
Match the scene to the promise:
- Service business: clean “talking to camera” vibe
- E-commerce: product-in-hand vibe
- Creator brand: casual home or studio vibe
MakeUGC also highlights “20+ scenes” as part of its feature set, which is useful when you want variety without reinventing your process.
Step 2: Paste the script and add captions
Captions are doing real work right now. Wistia reports caption usage has increased sharply since 2021, and it specifically notes a 572% increase. That trend tracks with how people watch… often on mute, often while multitasking.
Keep captions tight:
- One idea per line
- Short words
- Match the review’s tone
Step 3: Export variants for social and for your site
Make one “scroll” version and one “page” version:
- Scroll version: punchy first line, faster pacing, quick CTA
- Page version: slightly calmer pacing, clearer next step
Multi-language, when you serve bilingual audiences
If you sell in multiple regions or serve bilingual customers, keep the meaning consistent and translate the idea, not just the words.
MakeUGC states it supports “35+ language” options, which can help you create region-friendly versions when your audience spans English-speaking and Spanish-speaking markets.
Choose the best platform for vertical testimonial videos
A clear answer to “which platform performs best?”
The best platform is the one your buyers already scroll. Use TikTok, Reels, or Shorts for reach, then embed the same video on your product or booking page for high intent.
Keep it vertical, captioned, and focused on one promise so the viewer instantly understands what the review is proving.
Vertical format basics
If you’re building for TikTok, full-screen vertical is the native fit. TikTok’s own specs recommend 9:16 for vertical placements.
That same vertical frame also works cleanly for Reels and Shorts, so you can reuse one core asset across platforms.
Captions help people finish the video
Captions are both an accessibility move and a completion move. Wistia’s research highlights how common captions have become, and that adoption trend is a signal you can trust… viewers expect to read along.
Pro tip: Put the strongest phrase from the review in the first two seconds as on-screen text. Then let the rest of the script support it.
Measure what matters and improve the next video fast
Start with play rate and watch behavior
If you embed videos on a page, play rate tells you whether the placement and message are working. Wistia defines play rate as the percentage of page visitors who clicked play and started watching.
When play rate is strong, you’re earning attention. When it’s low, your placement, thumbnail, or first line needs a tune-up.
Track clicks with a simple CTA
A CTA is your bridge from trust to action. Wistia describes a video CTA as a clickable element that appears during playback and links to another page.
Keep your CTA link consistent:
- One link per video
- Same destination for that theme
- Clear promise on the destination page
What to improve first
If you only change two things, change these:
- The first line on screen
- The captions and pacing in the first five seconds
That’s where attention is won… and where your next video gets easier.
Disclosures and trust that keep your videos clean and credible
A simple answer to “what is the best CTA for testimonial videos?”
A strong CTA matches the viewer’s stage. For early viewers, send them to a quick demo, menu, or offer page. For ready-to-buy viewers, send them straight to the product or booking link.
Keep the CTA specific, visible, and consistent with what the review actually says.
FTC basics in plain language
If you have a “material connection” to something you mention, that relationship should be disclosed clearly and conspicuously.
The FTC explains this idea in its Endorsement Guides guidance and related materials, and the concept is also reflected in the Endorsement Guides rules.
If your post includes affiliate links, your disclosure belongs where people will actually see it… near the link and near the claim.
Review rules you should know about
The FTC’s Consumer Reviews and Testimonials Rule went into effect on October 21, 2024. It addresses deceptive conduct involving reviews and testimonials and authorizes civil penalties for knowing violations.
So your best move is simple:
- Use real reviews
- Keep the meaning accurate
- Make disclosures easy to notice
UK clarity for creators and brands
If you market to UK audiences, the CMA guidance for content creators emphasizes clear labeling of ads, and it notes that simply tagging a brand or using affiliate links is not enough on its own.
The ASA also provides guidance on making ads recognizable in social media and influencer marketing contexts.
Myth buster: A tiny “tag” is not the same as a clear disclosure. Clear labeling builds trust faster than clever hiding ever could.
Conclusion
You don’t need more content ideas… you need a cleaner way to reuse the proof you already have.
Here’s the workflow you can repeat anytime: pick a review with a real outcome, rewrite it into a 3-beat script, build a vertical video with captions, publish it where your buyers scroll, and embed it where your buyers decide.
Then measure play rate, clicks, and next actions so your next video gets sharper and easier.
MakeUGC: Create Vertical Testimonial Videos That Feel Real
